kelp innovation colab
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kelp innovation colab *
bringing a wave of kelp-based products to market.
Origin and design
The Problem
Regenerative ocean farming is one of the most promising climate solutions. Despite interest in kelp farming, the industry has struggled to reach the brands that could bring kelp ingredients to scale.
On the other side of that gap, brands faced their own barrier: kelp was unfamiliar territory.
The Design
The program recruits cohorts of CPG brands and pairs them with kelp ingredient suppliers, formulation experts, and $50K in fully funded R&D support. The program is structured around one non-negotiable: tangible outcomes. Every brand that completes the program launches new products. This isn't a traditional accelerator program, it's a commercialization engine.
Inaugural cohort
Unilever Foundry, the program's anchor partner, set our inaugural innovation focus area: kelp bioactives in personal care.
The cohort brought together nine forward-thinking beauty and personal care brands, including KraveBeauty, True Botanicals, and Credo Beauty.
Cohort brands work alongside kelp ingredient suppliers and formulation experts to develop kelp-powered products designed to perform. They also travel to Alaska to meet regenerative ocean farmers and discover kelp supply chains. By the end of the program, every brand will have launch-ready products and a transparent ingredient story to tell.
In the News
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Beauty Independent
Kelp CoLab Helps Beauty Brands Bring Regenerative Ocean-Farmed Ingredients To Market
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Cosmetics Business
Credo Beauty and True Botanicals join programme focused on developing kelp-derived beauty formulations
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Cosmetics and Toiletries
Kelp Innovation Made Easier: GreenWave Launches Kelp CoLab to Further Seaweed Innovation in Personal Care